Effective SEO Copywriting For Search Engine Success

Copy that gets you noticed online

Your online visibility depends on having well-researched and written copy that's optimised for search engine success. It involves writing compelling copy using a data-driven approach. We're an SEO agency based in Scotland that helps businesses in the UK, Europe, and the USA succeed online.

Data-Driven SEO Copy Works

Your success online depends on being found in Google™ and your website's content plays a vital role in this endeavour. Well researched and written content based on an analysis of available data will improve your search rankings and make sure your ideal customers find you.

Your blog, case studies, white papers and e-books all help to improve the way your website performs in the major search engines, especially if they are written by a team who know how to thrive online.

Let's chat about growing your business using effective SEO copy.

Well researched and written content based on an analysis of available data will improve your search rankings.

Search Optimised Copy For Business Growth

Writing to improve your website's performance in search is a worthwhile undertaking. Good SEO copy will improve your site's search rankings in Google™ and from there help to generate enquiries; it's a vital component of any forward-thinking businesses growth plans.

Good SEO copywriting produces compelling copy blended with the words and phrases that research suggests people use when searching for your products and services. It's a skill that blends both copywriting and Search Engine Optimisation (SEO).

Good SEO copy will improve your site's search rankings in Google™ and from there help to generate enquiries.
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SEO Copywriting FAQ

What is SEO copywriting?

SEO copywriting is the process of creating copy that uses the words and phrases your customers use when searching for your products and services. SEO copy should be informative, easy to read and of a high quality so people are encouraged to share it with others. SEO copywriting is a highly skilled endeavour that creates compelling content that performs well in the major search engines such as Google™.

Do copywriters need to know SEO?

Yes, if they are writing copy for websites created to improve the site's search engine rankings. However, sometimes it's OK for copywriters who don't know about SEO to write copy so long as an SEO expert edits and adjusts the copy to improve its search engine performance. The emphasis should always be on creating copy that reads well and communicates effectively with the reader and this should never be compromised for SEO purposes. A skilled SEO copywriter knows how to create copy that fulfils all of these requirements.

What is SEO writing and how do I do it?

SEO writing is similar to any other kind of writing. The main difference is SEO writers carry out research to better understand the words and phrases used by people in online searches that their content is targeting. Whilst always maintaining the quality of their writing they include these words and phrases to improve the performance of the web pages displaying their writing in search engine results.

How do I learn SEO copywriting?

Like most skills, copywriting can be learned by undertaking a course. To learn SEO copywriting it's also important to study and learn about SEO. By combing writing skills with a knowledge of SEO you will be able to write effective search engine friendly copy. SEO copywriting is highly skilled and produces content that both performs well in search and engages readers.

How can I write SEO in my mind?

Writing with SEO in your mind involves looking at available data to better understand what your intended readers type into Google™ search. This includes using keyword research tools and the data made available in Google's search console. You should also concentrate on making your content engaging to encourage people to share it on social media and other channels.

How do I write a blog article for SEO?

To write a blog article for SEO you should concentrate on creating the best content you can whilst researching and using the words and phrases your intended audience use when searching. The purpose of a blog is often to act as content to bring people to your business website. The better your content the more likely it will engage and entertain the visitor improving its potential to generate an enquiry from the website visitor.

How do you target keywords?

To target keywords, you should use them naturally in your content. In addition, it can be effective to use related words alongside the words you are targeting. Your main keywords should also be used in the page title element of your page.

How many keywords are good for SEO?

Rather than counting the number of times you use a keyword you want to rank for, you should instead concentrate on using the keyword in a completely natural way. Some web authoring systems such as Hubspot's content and blogging tools flag up the over-use of keywords but even then, if you've used the keyword naturally you should not worry.

How can I improve my SEO content?

Primarily, you can improve your SEO content by concentrating on writing engaging and compelling copy your readers will love. If you follow this advice while making sure you follow basic SEO guidelines your content should hit the spot. Too many people obsess about their SEO resulting in a poor user experience, this should be avoided at all costs. Always write first and foremost for people, not search engines.

What is SEO friendly content writing?

SEO friendly content writing is the process of creating engaging, compelling content that helps and entertains your readers whilst at the same time encourages search engines to show you're content in search results pages. Creating content that ticks both boxes is a skill that takes time to develop.

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