It's a given that your website should look fantastic, but if you're a B2B organisation its main purpose is to create sales opportunities, we'll make sure that happens.
Is Your Website A Business Asset?
If you're a B2B organisation your website should be more than a simple brochure showcasing your products and services. Being blunt, simply telling people how great you are isn't going to cut it. Instead, it should set your stall out as thought leaders and an organisation that is remarkable in your field of expertise.
Taking this approach will turn your website into a resource that people find on Google™ and this will create opportunities.
Ready To Discuss Your Website Needs?
Getting the website you need starts with a discussion. Book a call to discuss your web project. No jargon, no hard sell and no obligation. Just plain English advice you can use.
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The Website Your Business Needs
Web projects can be confusing and they have a reputation for being time-consuming. But if you distil down its purpose, it's simple.
The website your B2B organisation needs is one that gets found by your ideal customers and encourages them to make contact. Success depends on the design, messaging and content. The design should instil confidence in your brand and make you look credible, the messaging should tell a compelling story that builds on the design and the content makes sure your site gets found in the first place.
With these three things in place, a potential customer will type a search into Google, see you in the search results, click through to your site, like what they see and get in touch. It's a simple concept and something a B2B web design agency like us understands, not least because it's how we generate most of our own business opportunities. Here's what's involved in the three key ingredients.
A Design That Reassures And Builds Confidence
The main purpose of the design of your B2B website is to build confidence. It needs to make people feel that you're a credible organisation, a business they want to engage with.
The design needs to impress whilst staying out of the way. As Steve Krug's seminal book "Don't Make Me Think" spelt out so eloquently back in 2000.
Design is important and plays a key role in your website's success, especially when combined with the right message or story.
Tell A Compelling Story
You might think simply telling people what you do is enough to interest them and encourage them to engage in a conversation, but that's rarely the case. Humans revel in storytelling and stories play a key role in our everyday lives. If you want some proof grab a copy of Storybrand by Donald Miller.
Telling people a story about how you solve their business challenges is way more compelling than telling them what you do. Here's a simple storytelling example for a fictitious firm of accountants called Robb & Steel. Which one is a more compelling message?
"Certified Accounts For All Your Business Accounting Needs"
"Giving You The Financial Support Your Business Needs To Flourish And Grow"
The first example is OK, but it simply tells potential customers what they do. The second tells a different kind of story, it makes it clear Robb & Steel will take care of the financial aspects of a business leaving the owners to get on with growing and flourishing. Messaging matters and getting it right is as important as the design that presents it. Strong messaging combined with great design and fantastic content works every time. But what do we mean by content?
Successful Websites Need Creative Content
Any credible B2B web design agency understands the power of content. In fact, content is in many respects the single most important aspect of a web design project, which might seem counter-intuitive, so we'll explain.
When your potential customers recognise they need help to solve a specific business challenge they turn to, amongst other things, Google. They then type questions into Google, and if you want those people to find your website then your content should answer these questions. Doing this is a proven methodology for securing new customers and is the first link in the chain of events that leads to an enquiry.
Too often B2B organisations focus on the look and feel of their website, the design, and pay little more than lip service to their content. This is often because creating killer content is hard, unless you're a B2B web design agency, for us, it's our bread and butter, it's what we excel at.
Your Website Is An Ongoing Endeavour
Your website can play a strategic role in your business development or business growth plans. By understanding who your ideal customers are and the problems they are trying to solve, you can create your website around the solutions to those problems that you provide, so your business is found online by the people you want to talk to.
The design or look and feel is an important piece of the jigsaw but success depends on so much more. That's why choosing to work with a B2B web design agency like us makes sense, we understand the whole process of creating a website that generates enquiries, and it's an ongoing process.
Any web design agency can create a great looking website but agencies who specialise in business to business sites are different. They understand the need to create a tangible return on the investment made along with the required knowledge to choose the right systems and processes.
If you run a business to business organisation choosing a web partner specialising in B2B web design is the smart choice and an affordable digital marketing monthly retainer will deliver the ongoing effort required to succeed.
Ready To Discuss Your B2B Website Requirements?
Please use this form to tell us about your requirements. If you don't like filling in forms and you'd prefer to simply book a Zoom chat, please use our online booking service or call 01224 443551.
What Happens Next?
Once you've made contact and we've arranged a time for a chat, we'll discuss your requirements or the problem you need to solve and establish if we're the right team to help you. No jargon, no hard sell just dependable plain English advice.
Web Agency FAQ
What is a web agency?
A web agency is an organisation who have a team of people with the range of skills required to create a professional website. These include strategists, designers, developers and content experts. Some agencies are small with a team of only three or four people, others have large teams of a hundred or more.
How do I choose a web design agency?
Choosing a web design agency can be challenging. On the face of it, most agencies offer the same product but prices can vary significantly. A good starting point is deciding on your available budget as this will help you to narrow down the number of agencies to consider. Ultimately, if there are several agencies who can work with your budget and they all seem credible and have a good portfolio, it comes down to chemistry, are they the sort of people you want to work with.
How much do you pay a web designer?
There are two approaches to building a website. One is to start with a blank piece of paper and create something customised to your exact requirements, the other is to use a template. The amount of money you pay a web designer depends on the level of customisation you require.
What information does a web designer need?
A web designer needs to understand your business, your market and your ideal customers. This will help them to create the website your business or organisation needs.
Which factors are important in selecting a web design agency?
One of the most important factors to consider when selecting a web design agency is whether you can form a good working relationship with them. Good chemistry will make the whole process more enjoyable and will nearly always create the right result.
How much should a website cost?
The question of what a website should cost is not easy to answer. A simple template-based 5-page website should cost under £500.00. However, a large custom-built site with hundreds of pages could run to tens of thousands. Asking this question is a bit like asking how much a car should cost, it depends.
How many hours does it take to design a website?
A custom website designed for your specific needs will take an experienced designer between 50 and 100 hours to design. This does not include the website build.
How much does a website cost for a small business?
The cost of a website for a small business is difficult to price. This is because the size of the website does not always relate to the size of the business. For example, a one-person business selling online may have hundreds of products for sale making the website quite large.
Can I create a website for free?
Yes, there are many tools available such as Joomla and WordPress that are free to download and use to build a website.
How can I create a cheap website?
To create a cheap website its best to use one of the low-cost online website building tools such as Squarespace or Wix. Both of these systems provide all the required tools for one low monthly fee.