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SEO Explained in Plain English

In a nutshell pages appear in a Google search result because their content matches the search and they have links to them from other pages indicating their importance. So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others.

Content + Links = Search Engine Success

A Simple 1-2-3 Guide to Getting Better Search Results

Write content that uses keywords used by people who search
Build links to your pages to show they are important
Keep doing it!

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases. In many respects it's simply quality control for websites. Check out these great free SEO videos The Basics of SEO in 12 Minutes Part 1 of 2 and The Basics of SEO in 12 Minutes Part 2 of 2.

Our SEO blog has a wealth of simple plain English SEO help and advice. However if you boil SEO right down to the absolute basics it can be described as:

Creating a website the search engines can index so your site can be found when people carry out a search.
Creating content that describes your products and services using words and phrases used by your potential customers.
Securing links from other sites so show the search engines how important your site is.

Obviously there's a little more to it but that's SEO in a nutshell.

To help you understand how your current website measures against these simple parametrers we carry out SEO reviews. We offer a Basic FREE SEO Review, a Video SEO Review for £199.99 plus VAT or a Video Plus SEO Review for £499.00 plus VAT.