What Is SEO? It's Simpler Than You Think!
Google's clever software displays sites it regards as authoritative and relevant. It measures relevance by analysing page content (the words you and I read) in relation to the search query, and it measures authority mostly on the number and quality of links a page has. You could say links are like votes and an indication of quality; and although this is not always true and links to a page are only a rough guide to a page's authority and relevance, they remain Google's favoured metric.
How Do I Make My Site Appear in Search Results?
So how do you make your site the kind of site the search engines will show in search results? Simple: Great Content + Quality Links = Search Engine Success! Check our SEO Explained in Pictures page for a quick, simple overview. If you do nothing else today click that link it's guaranteed to help you understand SEO.
How Does Google Decide Where to Rank Pages?
Google promotes pages it thinks are authority pages to the top of its rankings. It's your job to create authority pages. In simple terms this involves writing content and building links earning links (because your content is so good!).
So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1.....it's that simple.
A Simple 1-2-3 Guide to Getting Better Search Results
- Write content that uses words and phrases used by people who search for your product or service
- Build Earn links to your pages by having content people love/need
- Keep doing it!
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that if there was ever an industry that was little understood by 'outsiders' it's SEO.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
Links Seem To Be Important, How Do I Get Them?
Correct, links are important but don't confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than 1000 low value links as sold by lots of SEO companies. In fact, if an SEO company offers you a set number of links for a set price run a mile, they're probably spammers!!
Instead seek out great links from other great sites, so long as you've got something worth linking to because great sites don't link to poor ones, why would they? It's all about earning respect (links) from others you respect.
Create a great site, provide something people need and are looking for and share your site with other great sites and you'll quickly start to see your website traffic increase.