Content Is Still King
But the way people consume content is changing fast. Just as podcasts have increased in popularity, the average person now watches approximately 16 hours of video every week, and 59% of executives say they’d rather watch a video than read a blog post or article.
More importantly, videos are shared 1200% more than text-based content, and a staggering 87% of marketers say that video content has helped them generate more leads for their business.
Want to tell a compelling story about your brand? There’s a good chance you’ll need to hop on the bandwagon and start experimenting with video content too. No need to panic though. We’re here to help you navigate these murky waters – and start filming content that’ll make a lasting impression on your target audience.
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Your ideal customers love videos, are you giving them what they need? Video is a powerful way to engage your audience. Book a 30 minute Zoom call to discuss how your business can benefit.
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It’s All About Direction
Every business is different. The video content that works for a brand like Aston Martin won’t work for the guys who make pressure vessels for off-shore oil rigs, which is why it’s very important to engage with video marketing specialists that know how to pick the right direction.
We start every engagement by sitting down with your marketing team, and getting to know your business. We’ll help you define your target audience, work out where you’ll want to post your videos and start drawing up a content calendar that makes sense for your brand.
With over 18 years of marketing experience, we’re well placed to drill down and work out what sort of video content will resonate with your target audience. From simple explainer videos to episodic content, detailed how-to’s or customer testimonials.
We’ll never shy away from challenging projects and we’ll always be the first people to suggest bold new ideas. Even if we know they’ll elicit a tired groan from your CMO.
Engaging Video Headers For A Leading Cookware Brand
We filmed a product showcase and lifestyle video to help bring the Ellington Mennie homepage to life.
Read Case Study
We’re Not Like The Other Guys
Come to think of it, we’re not even a video agency. We specialise in inbound marketing and we spend most of our time drawing up multi-channel marketing strategies for B2B clients that are looking to thrive online.
But we see this is a strength, not a weakness. We‘re strategy first, we see the big picture, and we know that video needs to be produced alongside traditional text- and image-based content if it’s going to tell a convincing story and generate quality leads.
9 times out of 10, we take on video work as part of a wider content marketing engagement, which means that we’ll be suggesting (and filming) ideas that are tailor-made to fit with your blog posts, whitepapers and eBooks.
We’re also here for the long-haul, which means that we’ll be more than happy to measure the impact of your marketing videos and adjust our formula as we go. If our first round of how-to videos don’t resonate with your audience we’ll take stock, readjust and go again – instead of just moving on to the next client.
Operations Director, ACL Consultancy
Outstanding Service. The quality of the work and the professionalism of the staff are unbelievable. But most importantly they deliver what they promise. I highly recommend Red Evolution to any existing or new business.
We Come With An Open Mind – And A Boatload Of Fresh Ideas
We’ve filmed everything from customer testimonials to TV adverts, but we’re always looking to break the mould and find new ways to tell your story. We come to every engagement with an open mind; allowing our discovery and strategy work to inform the direction instead of imposing tired ideas on vibrant brands.
We’re also adept at extracting the information we need to tell a compelling story – irrespective of your vertical. You might think that it’s all-but impossible to produce captivating video content for IT service providers, business consultants or seating manufacturers but we promise that it can be done.
The Whole Kit And Caboodle
Like most professional outfits, we have access to all the latest tools and technology. We film, edit and produce using top of the line software like Final Cut Pro, Adobe Premiere Pro and Lightworks. We also film using top-spec cameras and an array of hand-held or wearable microphones to guarantee consistent quality.