I’ve got a degree in English literature, but I’ve spent the last 10 years in digital marketing. I started out as a copywriter, transitioned to digital strategy and quickly realized that CRO was my real passion.
I love a good puzzle, and I live to find data-driven solutions to the problems that plague so many websites.
Maybe that sounds a bit intense for an “about us” but it is true, and I can honestly say that I wouldn’t be happy or satisfied if I didn’t get to spend my time finding new and exciting ways to drive conversions, improve user flow or pique people’s interest.
BA(Hons) English Literature from the University of Leeds
When I’m not at work
When I manage to tear myself away from my laptop, I like to spend my time doing all the usual outdoorsy stuff: Hill walking, sailing, and a bit of kayaking when the weather’s nice.
I love to cook (mainly Korean, Thai or Indian food these days) and I’m probably at my happiest when I’m reading a good book. Preferably science fiction or horror.