How We Approach Search Projects
In our experience, some people are nervous about starting a search engine optimisation project. This may be the result of a previous engagement that didn't go well or simply because it feels like a leap into the unknown. Either way, our approach removes any anxiety, and this is how.
First, we want you to work with us because you believe we can help you. However, until we get to know your business and ambitions, we can't possibly know if we're the right team to get the results you need. So all our engagements start with a Discovery session, and you only pay for this if you decide we're the right team.
It's worth noting that the Discovery session is more than a simple getting-to-know-you chat; although that's part of it, but rather it creates the blueprint for the initial few months of our engagement.
Once the Discovery session is complete, you'll know two important things.
- The work required to get the results you need.
- If we're the right agency for you.
This approach helps to start the process of building trust and understanding, and with these two things in place, everything else is a lot easier. It's also worth noting that going forward, we don't ask you to sign a binding contract; the only reason we want you to work with us is that we're getting you fantastic results.
Outstanding service! The quality of the work and the professionalism of the staff are unbelievable. But most importantly they deliver what they promise! I highly recommend Red Evolution to any existing or new business. - Cord L.
What Google Say About Hiring An SEO
Watching this video from Google is a great way to get an impartial overview of the best way to find and hire an SEO. It covers everything to look for, including avoiding scammers and not falling foul of a dodgy link building campaign.
An SEO Process Proven To Work
Using a proven methodology, we ensure you’re reaching people you’d never be able to reach using traditional marketing methods.
To be clear, this isn’t about ensuring you get found in Google. It’s about ensuring that you get found by the customers who can transform your business. The people who are out there looking for what you’re selling and stumbling across your competitors instead.
It’s a tough process that requires a lot of hard work, but as a seasoned SEO agency with a field-proven methodology, we think we’re your best bet for long-term success and sustainable business growth.
SEO Keeps You Ahead Of Your Competition
Like many businesses in Edinburgh, you operate in a competitive market that's getting more competitive year on year. To stay ahead and ensure your ideal customers find you when searching in Google™, you need to leverage SEO.
Being found online by people who need to buy what you sell is a powerful and cost-effective business development methodology. Switched-on organisations in Edinburgh have transformed their fortunes by implementing an effective search marketing strategy. SEO creates opportunities in ways traditional marketing never could. It puts you in front of potential customers when they try to solve a problem or make a purchase.
No Black Magic
We appreciate that SEO has a bit of a reputational problem. In fact, we think it’s probably safe to assume that you have your own ideas about the general quality of modern-day SEO services – and that these preconceived notions are one of the key reasons you’ve set out to find a local SEO agency that you could hold to account for the work that goes into your SEO campaign.
Rather than rattle on about our credentials or trustworthy nature, we’d prefer to let you see how we approach SEO projects. We figure it’s best to pull back the curtain and talk you through our process in detail, giving you transparency so that you can decide whether you want to trust us with your digital growth strategy.
Ready To Get started?
Whenever we set to work on an SEO project, we start with some detailed keyword research designed to help us pinpoint high-value phrases and shape our campaign.
When we decided to build this page, we turned to tools like SEMRush, Google’s own keyword tool, Seed Keywords and Answer The Public to work out what our target audience was using to track down and buy local SEO services in Edinburgh.
Once we’d established that people like you were using phrases like SEO agency Edinburgh or SEO services Edinburgh or SEO agencies in Edinburgh, we googled those phrases. We looked at everyone ranking in positions 1-9.
SEO Isn’t Rocket Science
Ultimately, the pages ranking in position 1-9 were the only ones we needed to beat. People often over-simplify SEO by turning it into a box-ticking exercise: Write x words of content, include x variations of the keyword etc. As if Google sets universal benchmarks for rankability.
But in actual fact, SEO is a competition. All you really need to focus on is producing more authoritative, detailed and trustworthy content than the content currently ranking for a given phrase.
More often than not, that means writing a lot of content. But it also means paying attention to how you use topically-relevant phrases that give Google important context, ensuring that your page is engaging, and getting plenty of links from other websites to demonstrate its trustworthiness.
It also means keeping a close eye on the technical stuff and making continuous improvements to your content – based on real-world engagement data to ensure that you’re creating an on-page experience that convinces visitors to get in touch.
It’s a long and exacting process that takes time to yield results. But once Google notices your content, the sky really is the limit. We generate the overwhelming majority of our business from organic search results. While we’re sure there’ll be more strings to your marketing bow, we have no doubt that a strong SEO strategy has the potential to transform the fortunes of most businesses.
Want To Talk SEO?
We’re always happy to strike up a friendly conversation - or provide a free video audit of your site. We appreciate that picking the right SEO agency will be key to your future growth, and wouldn’t expect you to jump into any engagement without establishing that we were the right team for you.
Just fill out the form below, and a team member will be in touch to discuss your current situation and how we can work together. Chances are, this email will start a long and fruitful partnership.
It is working well and growing, with qualified leads every week – corresponding to hours of traditional phoning/mailing campaigns or tradeshows. - Yann G.
