Process Driven & Guaranteed To Work
This might sound like a bold claim, after all, since when has marketing been guaranteed to work? The simple answer is that because we can measure so many things, we can predict with a high degree of accuracy what it's going to take to succeed. Here's what we mean.
Before doing any creative or content work we look at your current position, your market and your competition. This establishes the effort required to produce a successful outcome. Here's an example.
Let's say your ideal customer has a specific problem and you have a solution. Perhaps they need someone to handle their payroll and you provide a cost-effective payroll service. The research we do will show us what they typically type into Google™. But that's not all.
We'll also be able to establish which of your competitors currently appears in the search results and how they have secured these positions. This is where it gets interesting.
An understanding of your customer's search habits and your competitors' digital marketing efforts means we can create a strategy to improve your current position. A strategy developed with you so you fully understand how we're moving you from where you are now to where you need to be. Make sense?
Will This Approach Generate Leads?
Along with asking people we know, most of us turn to Google™, YouTube™ and social media platforms such as Linkedin™ when looking for a solution to a business challenge. The right web strategy and the right web strategy agency will make sure that when your customers use Google™ to find the products and services your company offers, they will find you. But will that generate leads?
It can be challenging securing visibility in major search engines such as Google™. However, if you secure good visibility this will result in an increase in the number of people who visit your website. If the web pages these people find when they visit your website are both helpful and visually appealing, you can get some engagement. But what do were mean by engagement?
When we say engagement we simply mean some action by a website visitor that starts a conversation. This might be a phone call, email, live chat or the completion of a website form. In other words, a lead. But a good website strategy agency won't leave it there, the strategy they create will help in others ways too.
A good web strategy doesn't end when a person gets in touch, it extends into the sales process. Here's an example.
By having great content on your website, such as blog posts, videos and podcasts, your sales team can continue to use your website in the sales process to help potential customers feel confident you're the right company to help them. This will generate better sales opportunities or leads.
A Hard Working, Plain Talking Web Strategy Agency
We're a Scottish web strategy agency who do the work required to get the results your business needs. From our offices in Aberdeen and Edinburgh we've got you covered with digital marketing tactics like Search Engine Optimisation, Pay Per Click Advertising and Blogging & Content Marketing, but more importantly, with our process-driven and strategic approach, we'll help you grow your business in a predictable way. We do this because we know that in isolation tactics alone probably won't work and it's why our website management services are so popular.
Digital marketing, like any successful business endeavour, starts by developing the right strategy.
A strategy consists of the definition of the problem, perhaps a lack of online visibility, a set of guiding policies such as becoming thought leaders and a set of measurable actions or tactics to move the dial in the right direction.
With the right approach and the right web strategy agency partner, your organisation will thrive online and secure a share of the opportunities a strong online presence creates.